I WAS taking the MRT when I saw the Great Eastern Life Assurance Company's campaign, titled "It's great to be a woman", on the train. The headline read "Discrimination works. Especially on Ladies' Nite".
I was greatly disturbed by this. While many women are fighting discrimination in society and the workplace, Great Eastern seems to be acknowledging discrimination by saying discrimination works. There are many reasons why it's great to be a woman, but I strongly believe that women should never use their gender to gain advantages.
Great Eastern should seriously reconsider their reasons why it's great to be a woman and remove the superficial views. If not, this campaign will be perpetuating sexual discrimination.
Choo Ai Zhia (Ms)
agreed, they should put the women's charter behind the headlines.
"Discrimination works. Especially if you're getting divorced"
i bet she must have been rejected entry into clubs on ladies nite for not being, ahem, lady enough, tts why 心��平衡