Do you know what annoys FIFA most about the vuvuzelas? That they didn’t stick their ‘official’ logo on the infernal plastic trumpets and rake in even more cash.
Football’s governing body have made a preposterous mess out of ‘protecting their image’ with their greedy moneymaking and heavy-handed idiocy at this World Cup.
Their reaction to the marketing stunt by one beer manufacturer was to drag two of the 30 or so women who dressed up in orange outfits into court.
Caught out: Girls advertise the Dutch brewing company during the match between Holland and Denmark.
Noisy: The Dutch girls, who were advertising the brewer Bavaria, certainly caught the attention.
Until then, I’d guess most of you had never heard of Bavaria Beer. But by now, you will be familiar with Bavaria Beer. The Bavaria Beer that is not the official sponsor of the World Cup. The Bavaria Beer that was banned. Good work, FIFA.
Then they ignored the strike by stadium staff over their dismal wages — so much for the hypocritical rubbish about how this event would be a windfall for the African people.
The most enterprising traders here are the guys who sell the little flags people stick on their car doors and then steal them back later to sell again the next day. Or the earplug traders who stand next to the vuvuzela stalls.
Now that’s smart.
Steven Gerrard : Rally the troops
England captain Steven Gerrard offered some words of encouragement after the opening-game howler last weekend.
‘The whole team is behind Rob Green,’ he said. Which would have helped, I suppose