AC Milan signs £52m Emirates deal

• omgukilledkenny

  16 Feb 10, 15:22

  AC Milan signs £52m Emirates deal

  

  The Dubai-owned airline Emirates has announced a 60m-euro (£52m, $82m) sponsorship deal with AC Milan.

  The four-year deal, due to begin in July, will see Emirates become Serie A team AC Milan's shirt sponsor in place of the Austrian betting company BWin.

  Emirates already sponsors several football teams including Paris Saint Germain, Hamburg and Arsenal.

  The airline has a pre-existing sponsorship deal with AC Milan that does not include shirt sponsorship.

  Speaking to reporters on Friday, AC Milan's vice president Adriano Galliani said the £52m deal could eventually be worth even more to the club if results on the field go its way.

  Milan also has a sponsorship deal with German sports kit maker Adidas until June 2017.

  The deal is the latest investment in football by the airline, which is state-owned.

  Its sponsorship agreement with Arsenal in 2004 was the biggest in English football history - worth in excess of £100m to the London club.

   

  bbc

• JazzMyWorld

  16 Feb 10, 15:40

  Nice

• mrvictor

  16 Feb 10, 17:26

  Singapore Airlines should sign Arsenal. It will then serve as a competition to Emirates.

• CKeer

  17 Feb 10, 08:55

  Originally posted by mrvictor:

  Singapore Airlines should sign Arsenal. It will then serve as a competition to Emirates.

  SIA should go for Aston Villa.

• sand king

  17 Feb 10, 10:02

  Tiger airways sponsors Chelsea.

• Rooney9

  17 Feb 10, 14:09

  Milan needs the money.

• Rooney9

  17 Feb 10, 14:11

  May I suggest a football club take the lead. add in a few more sponsors brand in the football jersey, like F1 lol. I dun think the fans will mind about having a few brands appearing in football jerseys. good to see  brands like ferrari, IBM, Google, Mcdonalds appearing at football jerseys eh lol.